Building a Strong Employer Brand for Bulk Healthcare Recruitment
It’s safe to say that how people perceive your employer brand is one of the most important things to manage as a business in today’s digital workplace. And when it comes to employer branding and recruiting, a robust employer brand can be thing that helps you achieve the recruiting outcomes you’re looking for…or it can be the thing that turns people away. After all, when it comes to engaging and hiring top talent, building a positive employer brand isn’t merely a suggestion, it’s a necessity. Particularly in healthcare recruitment where talent pools are tight, workers are scarce, and competition is fierce.
Setting your company apart by strategically building and maintaining a strong employer brand should be an integral part of your overall talent acquisition strategy. With good reason. According to research by G2, a strong employer brand reduces turnover by 28% and cost per hire by 50%. It’s pretty hard to argue with stats like that. It’s also even more important for bulk healthcare recruitment at a time when the healthcare industry is facing a historic shortage of qualified healthcare professionals. Before we explore the strategies for building a robust employer brand for bulk healthcare recruiting, let’s do a deeper dive into why it’s so critical to success.
Understanding the Importance of Employer Branding in Healthcare Recruitment
Nothing builds an understanding quite like statistics. The following data illustrates quite clearly why a strong employer brand is a key element to effective recruiting.
- 80% of HR leaders surveyed stated that employer branding has a major impact on their ability to attract talent.
- Organizations who invest in employer branding are three times more likely to make a quality hire.
- Research shows that businesses who have a managed employer brand strategy are able to source more than 60% of the workforce.
- 72% of recruiting leaders worldwide agree that employer brand significantly impacts hiring.
- 75% of candidates research a company’s reputation prior to applying for a job.
To get off on the right foot with your employer brand strategy, it’s best to take a step-by-step approach. Step one starts with defining your Employee Value Proposition. (EVP)
Defining Your EVP
You may be wondering what exactly an EVP actually is. Simply put, it’s the unique set of benefits and rewards your organization offers to employees in exchange for their skills, capabilities, and contributions. It encompasses everything that makes your organization a great place to work and is what sets you apart from your competitors.
When defining your EVP, start by considering what makes your organization unique and what values and principles guide your operations. What benefits do you offer that other organizations may not? Do you have a supportive and inclusive work culture? Do you provide opportunities for growth and development?
To gather insights for your EVP, consider conducting surveys or interviews with current employees to understand what they value most about working at your organization. Look for common themes and highlight those in your EVP.
Your EVP shouldn’t focus solely on tangible rewards like compensation and benefits. It should also include intangible aspects like work-life balance, a positive work environment, and opportunities for career advancement. By showcasing the total value package you offer employees, you can attract candidates who align with your organization’s mission and values.
Showcasing Company Culture and Mission
It’s safe to say potential candidates want to work in a supportive, inclusive work environment for a company who shares their values. By highlighting your company’s culture and values, you can attract candidates who are not only skilled but also passionate about making a difference in healthcare.
There are several ways to highlight your company’s culture and values
- Employee testimonials – What better way to give potential employees a glimpse of what it’s like to work for your organization? Let your employees tell your story for you. You can share these on your website and across social media platforms to get the word out about what a great place your company is to work.
- Community involvement – Get involved in your community by participating in volunteer activities or partnering with local organizations to make a positive impact in the community. Candidates today, especially Gen Z candidates, are much more socially conscious and prefer to work for organizations who demonstrate corporate responsibility.
- Consider hosting virtual or in-person events – Where potential candidates can interact with current employees and learn more about your company’s culture and mission. These events can provide valuable networking opportunities and allow candidates to ask questions and gain a deeper understanding of what it’s like to work for your organization.
One thing to keep in mind about showcasing your company culture and values is that it’s an ongoing process. Make sure you are regularly updating your website and social media platforms with content that reflects your organization’s values and highlights employee achievements.
Leveraging Social Media for Employer Branding
Speaking of social media, it’s a powerful tool for building and strengthening employer brands and is particularly effective in the healthcare industry. So powerful, in fact, that one report found that 92% of employersvi surveyed used social media and professional networks to source talent, and 86% of job seekers use social media to look for jobs. Leveraging social media platforms allows healthcare organizations to connect with a wider audience and showcase their employer brand to potential candidates.
One of the key benefits of social media for employer branding is its ability to humanize the organization. By sharing employee stories, photos, and videos, healthcare organizations can provide a behind-the-scenes look into their culture and values. This helps potential candidates get a sense of what it’s like to work for the organization and can increase their interest in joining the team.
Social media platforms also offer opportunities for engagement and interaction. Healthcare organizations can create meaningful conversations by posting relevant content, asking questions, and responding to comments and messages. This shows potential candidates that the organization values their input and is committed to fostering a positive and inclusive work environment.
And last but not least, social media platforms are a great place to highlight the organization’s achievements, such as awards, certifications, and community involvement. Sharing this information not only boosts the organization’s reputation but also attracts candidates who are proud to be associated with a successful and socially responsible organization.
Crafting Compelling Job Descriptions
Another key component to building a strong employer brand is in how an employer crafts job descriptions. Job descriptions are often the first point of contact between potential candidates and your organization, so it’s essential to make a positive and impactful impression.
Start by clearly outlining the key responsibilities and qualifications for the position and use concise, engaging, and inclusive language to describe the role, highlighting the unique aspects of the job. Avoid using generic or vague language that doesn’t provide enough information for candidates to assess their fit.
Job descriptions also provide the perfect opportunity to demonstrate your organization’s culture and values. Use this opportunity to describe the overall mission and vision of your organization, as well as any specific initiatives or programs that make it a great place to work. For assistance crafting the ideal job description, check out our guide and job description template.
Implementing an Employee Referral Program
Employee referrals are a valuable source when it comes to finding high-quality candidates who are likely to be a good fit for your organization’s culture and values. After all, who knows your organization better than your own team!
To implement an effective employee referral program, start by clearly communicating the program to your current employees. Make sure they understand the benefits of participating, such as referral bonuses or rewards. Encourage them to actively promote open positions and share job postings with their networks.
Next, streamline the referral process to make it easy for employees to submit referrals. Create a user-friendly online form or email template that they can use to provide the necessary information about their referrals. Make sure to acknowledge and follow up on every referral to show employees that their efforts are valued.
To further incentivize employee participation, consider offering additional rewards or recognition for successful referrals. This can include public recognition, extra vacation days, or even career development opportunities. Recognizing and rewarding employees for their referrals will encourage continued engagement and increase the likelihood of successful hires.
Regularly communicate updates and success stories related to the referral program. Share the number of referrals received, the number of successful hires, and the impact these hires have had on the organization. This will create a sense of excitement and encourage other employees to continue referring candidates.
Partnering with Educational Institutions to Attract Top Talent
Technical schools, nursing colleges and Allied Health schools are a hub for talented and motivated candidates seeking careers in the healthcare field. By establishing partnerships with these institutions, healthcare organizations can tap into a pool of qualified candidates and build a strong pipeline for future hires.
One way to partner with educational institutions is through internship and externship programs. These programs allow students to gain hands-on experience in a real healthcare setting, providing them with valuable skills and exposure to the industry. By offering internships or externships, healthcare organizations can identify talented individuals early on and potentially hire them upon graduation. This not only attracts top talent but also allows organizations to groom and train future employees to fit their specific needs.
It’s also a good idea to participate in career fairs and recruitment events. These events provide opportunities to market your employer brand and engage directly with potential candidates. You might also want to consider collaborating with educational institutions on research projects or educational initiatives. This kind of collaboration not only enhances the organization’s reputation but also attracts students who are passionate about making a difference in the field.
Measuring and Improving Employer Branding Efforts
No matter what type of business initiative you’re taking on, it’s always important to evaluate your efforts and adjust your strategy where necessary.
One way to measure the success of your employer branding efforts is by tracking key metrics, such as the number of qualified candidates who apply for your positions, the number of hires made through employee referrals, and the retention rate of new hires. These metrics can provide valuable insights into the effectiveness of your strategies and help you identify specific areas for improvement.
You can also utilize surveys or interviews with new hires and current employees and request feedback on their perception of your employer brand. Ask questions about their initial impressions, the reasons they chose to join your organization, and their overall satisfaction with their experience. This feedback can help you identify strengths and weaknesses in your employer brand.
Leverage Technology Tools for Employer Branding
As technology continues to advance at lightning speed, businesses have a golden opportunity to develop a distinct and compelling employer brand. Artificial intelligence (AI) and other cutting-edge tech tools have become instrumental in establishing a brand that resonates with both prospective and current employees.
To make the most of an AI-powered tool for employer branding, it’s vital to pick one that aligns with your organization’s unique goals and needs. Not to mention, one that helps you improve the candidate experience. Last but not least, you’ll want the tool to seamlessly integrate with other your internal HR or ATS systems to help you streamline workflows.
One impressive all-in-one AI solution that meets all of the above is Arya. Using an advanced AI technology infused with human insight, Arya provides a comprehensive understanding of people, job openings, and makes them compatible. It’s the only AI-sourcing tool on the market that allows you to rapidly source and engage talent for 90% of jobs in under five minutes, reducing your sourcing time by to 50%. Plus – with a single, powerful candidate communication dashboard featuring talk, text, email and chatbot options, Arya automates candidate engagement which directly impacts your employer brand.
But an even more powerful tool for bulk healthcare recruitment, is Arya’s Applicant’s on Demand (AoD) service. There’s no talent sourcing required with AoD. AI-qualified applicants who are also screened by an internal team of very human recruiting experts, are delivered directly to your ATS. You only pay for the qualified applicants you get with AoD, making it easy to manage your budget while you reach your hiring goals.
No matter what industry you’re in, building and maintaining a strong employer brand is a critical component to reaching your overall hiring goals. Especially in the healthcare industry at a time when the perception of your brand by potential employees can affect more than just your hiring goals, it can impact overall patient outcomes. Take your bulk healthcare hiring to the next level with a little help from Arya. Contact us today to learn more.
Why is employer branding important in bulk healthcare recruitment?
Employer branding is crucial in bulk healthcare recruitment because it helps attract high-quality candidates in a competitive market. By presenting a positive image and appealing to top talent, healthcare organizations can stand out and create a favorable impression. Employer branding also fosters a sense of belonging and loyalty among employees, playing a vital role in employee retention.
How can I define my Employee Value Proposition (EVP) for bulk healthcare recruitment?
Defining your EVP involves understanding what makes your organization unique and the values that guide your operations. Consider conducting surveys or interviews with current employees to gather insights into what they value most about working for your organization. Focus on both tangible rewards like compensation and benefits, as well as intangible aspects like work-life balance and a positive work environment. Make sure your EVP is authentic and consistent across all recruitment materials.
How can I showcase my company’s culture and mission in bulk healthcare recruitment?
Showcasing your company’s culture and mission can be done through employee testimonials or stories on your website and social media platforms. It’s also effective to participate in community involvement activities and host events where potential candidates can interact with current employees. Regularly update your website and social media platforms with content that reflects your organization’s values and highlights employee achievements.
Social media is a powerful tool for building and strengthening employer brands. It humanizes the organization by sharing employee stories, photos, and videos. It also offers opportunities for engagement and interaction with potential candidates. Use platforms like LinkedIn, Facebook, and Instagram to regularly post engaging content, job opportunities, employee spotlights, and company updates.
How can I craft compelling job descriptions for bulk healthcare recruitment?
Craft compelling job descriptions by clearly outlining the responsibilities and qualifications of the position. Use concise, inclusive and engaging language. Highlight your organization’s culture and values within the job description and consider including testimonials or quotes from current employees. Consider using a job description template to assist you.
What is Arya’s Applicants on Demand Service?
AoD is a true pay-for-performance hiring solution that delivers AI qualified applicants directly to your ATS with zero up-front costs and predictable, pay per qualified applicant pricing.