5 Engaging Company Career Pages: What Works and What Doesn’t
Introduction
Did you know that 67% of candidates visit a company’s career pages before applying for a job, and 68% of millennials visit the company’s website specifically to evaluate their brand. In today’s competitive hiring landscape, companies can’t afford to have boring or confusing career pages.
Unfortunately, many businesses still rely on outdated, unengaging designs with long-winded job descriptions and little insight into their company culture. These generic pages fail to attract top talent, leading to high drop-off rates and missed opportunities.
A great career page isn’t just about listing job openings—it’s about telling a compelling brand story, showcasing workplace culture, and making the application process seamless.
This blog explores five high performing career pages that effectively engage job seekers. We’ll analyze their strengths, weaknesses, and key takeaways, using insights from Occupop, Homerun, Workable, and JobsPage.
Whether you’re an HR professional, recruiter, or business owner, these examples will help you enhance your own career page and attract top-tier candidates.
What Makes a Career Page Engaging?
Not all career pages are created equal. A truly engaging career page should be more than just a job board—it should tell a story and provide a candidate experience that feels personal and informative. According to Universum Global, 78% of companies say employer branding is a critical strategy to remain competitive in an economic slowdown.
This highlights the importance of using your career page not just to list openings, but to showcase your company’s culture and values. In times of economic uncertainty, a strong employer brand communicated through an engaging career page can help attract top talent and set you apart from the competition.
Here are the essential elements of a high-performing career page:
- Authenticity & Culture Showcase – Clearly communicate your company’s mission, values, and work environment.
- Clear & Concise Job Information – Well-structured job postings with clear expectations and benefits.
- Visual Storytelling – Utilize videos, images, and team photos to make the company feel more relatable.
- Employee Testimonials – Real stories from employees provide social proof and insight into work culture.
- Interactive Elements – Career quizzes, virtual office tours, or AI-driven job recommendations keep candidates engaged.
- Mobile Optimization – Ensure a seamless mobile experience to avoid losing mobile job seekers.
- Easy Application Process – Reduce friction by minimizing form fields and offering one-click apply options.
In the following sections, we’ll analyze five companies that have successfully implemented these strategies.
Career Page Example 1: HubSpot
Visit HubSpot’s Career Page
Company Overview
HubSpot is a global SaaS company specializing in marketing, sales, and customer service software. Known for its strong company culture and emphasis on remote work, HubSpot consistently ranks among the top places to work.
What Works
- Intuitive Page and Application: HubSpot’s “Careers Menu” dropdown simplifies the search process, making it easy to find what you need. The intuitive navigation ensures applicants can quickly access the relevant information with minimal guidance. Additionally, the streamlined application process is brief and straightforward, reducing the likelihood of applicants abandoning the submission.
- Visual Storytelling: The ‘Picture yourself at HubSpot’ section effectively uses photos to showcase the company culture. Additionally, the link to the Instagram page gives users an opportunity to explore the culture further.
What Doesn’t Work
- Culture Transparency: HubSpot’s ‘Culture Code’ does a great job showcasing its culture, but the 128-slide presentation can feel overwhelming. Streamlining it into a shorter, more engaging format would make it easier and quicker to grasp the key points.
Key Takeaways
- Use employee-driven photo and video content to create an emotional connection with candidates.
- Highlight company culture upfront to attract candidates who align with your values.
- Simplifying navigation and streamlining the application process enhances the user experience, making it easier for applicants to find information and submit their applications.
Career Page Example 2: Shopify
Visit Shopify’s Career Page
Company Overview
Shopify, a top eCommerce platform, has transformed online shopping and is celebrated for its remote-first culture.
What Works
- Video Storytelling: Utilizing video is an effective way to communicate your company’s message. A video company overview, rather than text alone, can boost engagement and captures attention.
- “Skip the Line” Option: Shopify offers a unique “skip the line” option for candidates who consider themselves a good match for the role to bypass the resume section and directly submit a statement explaining why they are the perfect fit for the company.
- Interactive Quiz: The career quiz can be seen as both a pro and a con. This quick, one-question quiz helps guide applicants to the position that best matches their skills, saving time for both the candidate and the employer by ensuring a better fit from the start.
What Doesn’t Work
- Lengthy Application Process: It only takes a few clicks to reach the application form, but once there, applicants must complete a quick survey. Depending on their responses, they may be prevented from applying, which could discourage them from considering other job opportunities at the company. If they are allowed to proceed, they will encounter a series of short-form questions. According to Career Builder, 60% of job candidates will stop an application mid-way through because they find the process too long or unwieldy.
- No Company Culture Highlight: Shopify emphasizes its mission and promotes a message of ‘independence,’ opening with ‘not everyone can do this.’ However, it would be beneficial to include more about the company culture and what it’s like to work at Shopify. Adding employee testimonials or engaging photos of staff could help balance this and give potential applicants a better sense of the workplace environment.
Key Takeaways
- Video storytelling enhances engagement by conveying the company’s message more effectively than text alone. Additionally, features like the “Skip the Line” option and interactive quizzes personalize the application experience, helping applicants feel more connected and guiding them toward the best job fit.
- While simplifying the application process can prevent candidates from abandoning their submissions, a lengthy or restrictive application form can discourage potential applicants.
- Adding elements like company culture highlights, employee testimonials, or photos can give candidates a better understanding of the workplace and improve overall engagement.
Career Page Example 3: United Parcel Service (UPS)
Visit UPS Career Page
Company Overview
UPS is one of the largest logistics and distribution companies in the world, delivering innovative supply chain solutions while employing a diverse and dedicated workforce that spans across the globe.
What Works
- Simple Application Process: UPS emphasizes the quick, 10-minute hiring process, which helps attract applicants who are eager to get started and reduces the chance of them looking elsewhere due to lengthy applications.
- Employee Testimonials: The “Our Stories” section offers real employee insights, fostering trust and transparency right from the start.
- Straightforward Job Descriptions: Job descriptions are concise and clear, outlining the job type, location, and level, followed by a brief position overview. The inclusion of compensation details supports transparency, with 72% of adults agreeing salary transparency is good for business (Glassdoor).
What Doesn’t Work
- Limited Insights into Company Culture: While the page is easy to navigate, it lacks videos or images that could provide a richer sense of UPS’s culture. Applicants must explore external social media pages for more cultural context, with employee testimonials being the only internal glimpse provided.
Key Takeaways
- A fast and transparent application process helps attract eager candidates and encourages immediate applications.
- Adding more multimedia content on company culture could provide a more engaging and well-rounded view of life at UPS.
Career Page Example 4: United Health Group (UHG)
Visit UHC Career Page
What Works
- Deep Insights into Company Culture: UnitedHealth Group (UHG) offers a comprehensive view of its workplace culture through various employee-generated videos, blogs detailing community service initiatives, career development opportunities across affiliated companies, and accessible information on competitive benefits and remote work options. These elements align with employee expectations for 2025, emphasizing the commitment to their workforce. (Paychex)
- Comprehensive Benefits Package: UHG clearly outlines a range of benefits, including remote work options, healthcare options, learning stipends, parental leave, and retirement plans, ensuring applicants are well-informed about the support available to them. This gives UHG a competitive advantage to secure top talent.
What Doesn’t Work
- Overwhelming Number of Job Listings: The extensive list of job openings across UHG, Optum, and UnitedHealthcare can be daunting for applicants, potentially leading to decision fatigue.
- Mandatory Account Creation for Applications: The requirement to create an account before applying for positions adds an extra step that may deter potential applicants, especially if the process is perceived as cumbersome.
- Non-Responsive Mobile Experience: The mobile application interface is not user-friendly, with job application content often cut off, hindering readability and navigation. Given that over 65% of job applications are submitted via mobile devices, this issue could lead to frustration and a decrease in application completion rates. (Vouch),
Key Takeaways
- Providing diverse and transparent insights into company culture can enhance candidate engagement and attract top talent.
- Ensuring a streamlined and mobile-optimized application process is crucial to prevent candidate drop-off and maintain a positive employer brand.
- Offering a clear and comprehensive benefits package contributes to employee satisfaction and positions the company as an attractive employer.
Career Page Example 5: Costco
What Works
- Clear Benefits of Working at Costco: Costco effectively showcases the advantages of working with them, including comprehensive healthcare benefits, paid time off policies, career development opportunities, and more. In a competitive job market, presenting these benefits upfront helps attract top talent.
- User-Friendly Job Listings: Costco’s job listings are easy to navigate, with filters to quickly narrow down search results. Although applicants must create a login, the job search experience remains smooth and intuitive.
- Helpful Resources for Applicants: Costco provides helpful resources for online applications, including tips for standing out and specialized resources for veterans. This support helps streamline the application process and reduces any potential confusion.
What Doesn’t Work
- Outdated Career Page: The career page feels outdated compared to other modern job boards, which could impact the user experience.
- External Links for Company Culture and Applications: To explore company culture, values, and even apply, applicants must navigate through several external links. This requires multiple clicks and redirections, creating a lengthy and somewhat cumbersome application process, especially since the application page is hosted outside the Costco site.
Key Takeaways
- Highlighting employee benefits upfront helps attract candidates by showcasing Costco’s commitment to their workforce.
- An easy-to-navigate job search tool and helpful resources streamline the application process, but external links and redirects can complicate the experience.
- Modernizing the career page and integrating internal links for applications could improve the user experience and simplify the process for applicants.
Visit Costco Career Page
How to Optimize Your Career Page
Your career page is the first-place candidates explore, so making it engaging and easy to navigate is key to attracting top talent. Here are a few ways to optimize it:
- Showcase Company Culture: Use photos, videos, and employee testimonials to give candidates a sense of what it’s like to work at your company. Companies like HubSpot and Shopify excel at this by offering visual and authentic content that resonates with applicants.
- Make Job Information Clear: Simplify your job listings by clearly outlining the job type, location, and level right away. UPS does this well by presenting straightforward job descriptions and compensation details upfront.
- Streamline the Application Process: Keep your application process short and easy. UPS’s 10-minute hiring process and Shopify’s “Skip the Line” option reduce barriers for eager applicants.
- Highlight Benefits: Clearly present your company’s benefits to attract candidates looking for competitive perks. Costco shines here by listing healthcare, career development, and PTO upfront.
- Ensure Mobile Optimization: With over 65% of applications submitted via mobile, ensuring your career page is mobile-friendly is crucial. A poor mobile experience can deter candidates from completing the process.
Learn more about Leoforce’s AI Career Site Chatbot
Ready to Supercharge Your Career Page?
Creating an engaging and efficient career page will help you attract the right talent quickly. Want to see how AI-powered tools can enhance your recruitment process? Here’s how our chatbot can help:
- Simple Setup: Easily integrate the chatbot with your existing systems for a smooth, seamless setup.
- 24/7 Recruiting Partner: The chatbot works around the clock, screening candidates and scheduling interviews anytime.
- Customizable from Look to Language: Tailor the chatbot’s appearance, tone, and questions to match your brand.
- Elevated Candidate Engagement: Provide candidates with warm, human-like interactions for a seamless, personalized experience.
Request a demo today and let’s get to hiring!
Popular posts
